![]() There are many areas where the smallest coding detail can be overlooked and result in Google not being able to understand the markup. This is the most common reason why rich snippets aren’t showing for pages in SERPs. Your Structured Data Mark Up Is Done Incorrectly This is true for adult sites, and with safesearch off. If markup data, especially review structured data, contains profanity or vulgar language, it won’t be displayed as a rich snippet. Is there any way the machine would see an inconsistency between your markup and your pages? 4. Remember, schema is describing your content to a machine. So you need to make sure the structured data is relevant to the content on the same page. If your marked up content isn’t going to provide a user with a better search experience, you’d best believe Google won’t prioritize showing a rich snippet. Your Structured Data Is Not Relevant or Is Misleading More of these guidelines are outlined below. Not to promote illegal activities or anything that facilitates serious harm to others.Providing original content that you or your users have generated.Some of the quality standards the Google expects from markup include: Your Structured Data Doesn’t Meet Quality StandardsĪdditionally, if structured data markup does not meet Google’s quality standards, they reserve the right to not display it in search results. The types of structured data supported by Google include:Ģ. They don’t support all the schema types on and rich snippets only appear with certain schema types. On top of this, Google only supports certain kinds of structured data. Google reserves the right to deny service to your structured data. Many assume that because they added the code to the website, Google will automatically begin to feature rich snippets. There are many ways to implement structured data markup to achieve a featured snippet.ġ. They draw the eyes of searchers and, as a result, typically have higher click-through rates. Rich snippets provide star ratings, recipe markup, and much more. Google loves rich snippets – and so do users – especially on the search results for recipes and products. SEO pros can work with developers to set up good structured data on their pages. This is markup that can be added to a website to help search engines provide more detailed results for users, appearing in the form of a rich snippet. One way to get rich snippets is through structured data – or schema. Search features, such as rich snippets and featured snippets, draw attention of Google users away from the plain old links.īy making sure your sites have rich snippets as well. Today, Google’s SERPs are much more feature-rich and complex. Google’s organic search results used to be made up of 10 plain blue links and a small description for each.
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